I’m going for a handbag marathon today, and I am starting off with Anya Hindmarch’s iconic “I’m not a plastic bag” model. You may have seen the likes of Keira Knightley and Alicia Silverstone clutching one of these limited edition, environmentally friendly alternatives to the supermarket plastic bag, but now it’s your turn to own one. After the initial batch was sold out Hindmarch got to work on making more and these will be made available imminently.

***UPDATE***
After going on sale today (25th April) in the UK at Sainsburys, the bags sold out completely before 10am. The next chance to get your hands on these rare bags is the US release in June. You can pre-order your bag for $15 by calling one of the 4 US Anya Hindmarch Boutiques. The bags will be issued in a special blue colour, while a further release is scheduled for Japan, where the bags will be lime green.

Make sure you’re ready for the rush by checking the Anya Hindmarch website. Price for saving the planet is a measly £5.

7 comments
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April 25, 2007 at 2:58 pm
Jessica
I think they look so groovy. I really want one but coulndn’t get to sainsburys that early, seeing as i go to school and i need to be at school by 8:30.
April 25, 2007 at 4:06 pm
apropospig
That’s a shame, I’m going to try to get one in the US where the bags are due to be released in June.
May 4, 2007 at 9:16 am
sozzi
I luuuuuuuuuuuuurve it! but i probs wont be getting one as the queues are so big! whaaaah!
June 28, 2007 at 2:08 am
yuppiegurl
I’m desperately looking for the Anya Hindmarch “I’m Not A Plastic Bag” bag i’m in love with. I live in Barbados, Caribbean, but it is not available here. Can someone please tell me where I can buy it? Please don’t tell me eBay.
http://www.yuppiegurl.blogspot.com
July 18, 2007 at 4:46 pm
Wendy
I have one for sale! I waited int eh Pouring rain outside of the Greenwich, Ct Whole Foods for some. Check out my blog for more info:
http://wendydelmo.typepad.com/one_day_at_a_time/
August 26, 2007 at 5:33 pm
Kat
It doesn’t really matter where it’s made, or what it’s made out of… The point is, people who like this bag will want to use it and that in itself can reduce the consumption of plastic bags.
The goal wasn’t to diminish child labor or cheap labor in China.
If people like this bag and decide to use it as an alternative to plastic shopping bags, then the message and goal is effective.
People who want this bag know its intended purpose and ultimately it’s a personal choice to stop using plastic or not. The bag itself doesn’t make a difference, it’s the attitude people adopt.
The message is boldly imprinted on the bag so it’s promoting awareness and a 2nd look at things.
Like if you bring it to a supermarket where everyone is packing their stuff in plastic, they might think twice next time.
—-BTW, don’t be fooled by the price drop of these bags on ebay, there are tons of fakes out there, over half of them are sold from China now. Beware of the lack of pictures, new sellers with little or no feedback!!!
February 6, 2008 at 7:32 pm
yuppiegurl
Since I never got my “I’m not a plastic bag” I now trot around with my cute chic earth day reusable grocery bags. Be careful they can be addictive.:)
http://www.cafepress.com/day_earth/4563204