I’m going for a handbag marathon today, and I am starting off with Anya Hindmarch’s iconic “I’m not a plastic bag” model. You may have seen the likes of Keira Knightley and Alicia Silverstone clutching one of these limited edition, environmentally friendly alternatives to the supermarket plastic bag, but now it’s your turn to own one. After the initial batch was sold out Hindmarch got to work on making more and these will be made available imminently.


After going on sale today (25th April) in the UK at Sainsburys, the bags sold out completely before 10am. The next chance to get your hands on these rare bags is the US release in June. You can pre-order your bag for $15 by calling one of the 4 US Anya Hindmarch Boutiques. The bags will be issued in a special blue colour, while a further release is scheduled for Japan, where the bags will be lime green.

Make sure you’re ready for the rush by checking the Anya Hindmarch website. Price for saving the planet is a measly £5.